Designed by Kevin Cantrell, Terra, is inspired by map insurance lettering. The text is taken from the first few verses in genesis on the creation, suggesting the infinite possibilities to create using Neenah paper. The border spells out “let the earth bring forth,” with the borders representing the seasons of the year. Top left to right represents winter to spring, as you see the type begin to blossom. Bottom left to right represents summer to fall, with fruits burgeoning on the left and then foliage wilting as you move to the right. The negative space around “terra” creates a subtle circle, another nod to the concept of earth.